Make sure your buyer personas are well-defined before you start.This is where it starts to get really interesting as you can get incredibly granular with your targeting.īegin searching for audience attributes using targeting criteria like job title, industry, experience and skills. You’ll then be asked to select an Audience by selecting locations that you want to target (and/or exclude) and language. These are only visible internally, so the more informative the name, the better.

Name your campaign in the top left hand corner. You’ll then be taken to a screen like this: Setting up a CampaignĬhoose your campaign objective: awareness, consideration or conversions: You can create multiple accounts for LinkedIn Ads campaigns, which is useful if you advertise on behalf of several companies. If prompted, use the same email address and password you use to access your personal LinkedIn account.Ĭampaign Manager is structured by Account, then by Campaign Group, by Campaign, then Ad:

New advertisers will be directed to a welcome screen prompting you to create a new ad account. Existing advertisers will be directed to the account overview page in Campaign Manager. Want to focus on professionals in the education sector who are interested in technology and based in Scotland? Reach CEOs of businesses with more than 1,000 employees? Target management trainees who studied business at Durham University? As a marketer, you can really hone in and connect with specific professionals.Īds are created on a self-service basis via the professional network’s Campaign Manager, which allows you to set up and monitor everything in one dashboard. What really sets LinkedIn apart from other social media advertising platforms is its optimised targeting options, driven by the quality and detail of the personal and professional data members share in their profiles. While the latter are great for campaigns to drive reach and awareness, the potential for driving qualified leads via LinkedIn ads is huge. Here’s a step-by-step guide to setting up your campaign LinkedIn is fast becoming the darling of social media advertisers, with 42% of media buyers planning to increase their ad spending on the platform in 2019 – and to move budgets away from platforms like Facebook and Twitter.

Linkedin campaign management